Bearfish Brew feels like summer on Lake Pepin in coffee shop form.

What started as a beloved mobile coffee trailer has grown into both a lakeside destination in the heart of Pepin and an active mobile coffee experience still traveling throughout the region today. Bearfish Brew serves handcrafted coffee, tea, fresh lemonade, refreshers, specialty drinks, pastries, hand-scooped ice cream, and acai bowls with an easygoing, small-town warmth that fits the area perfectly.

Located in front of the marina and just steps from the water, the lakefront location has become a favorite stop for families, boaters, road-trippers, bridal parties, and anyone needing a little caffeine or cool treat before continuing down the Great River Road.

But Bearfish Brew's story doesn't stop there. Their vintage mobile coffee trailer and beverage cart continue bringing craft drinks to festivals, private events, community gatherings, weddings, sporting events, and destinations throughout the area — bringing the Bearfish experience directly to where people gather.

The drinks are crafted with fresh, high-quality ingredients and thoughtful attention to detail, emphasizing local, organic, and sustainable sourcing whenever possible while prioritizing preservative-free and dye-free syrups and ingredients, with locally made Wisconsin ice cream continuing that same commitment to quality. What people remember most is the feeling: a welcoming atmosphere, sunshine, lake breeze, cold drinks in hand, and nowhere particularly urgent to be. Regulars love the friendly environment, and visitors quickly understand why this little coffee stop has developed such a loyal following.

Whether you're visiting the lakefront shop or finding them out on the road, there's always a sense that something fun might be happening nearby. Grab an iced latte or lemonade and let the rest of the day unfold from there.

Insider tip: Pick up a drink before walking down to the marina. Pepin somehow looks even better with coffee in hand.