explore wisconsin's west coast
LAKE PEPIN
Exploring the West Coast of Wisconsin means discovering the Wisconsin side of Lake Pepin—charming river towns, scenic bluffs, outdoor adventures, artisan shopping, destination dining, events, and memorable places to stay, all along the Great River Road.
"...and that grandest conception of nature's works, incomparable Lake Pepin".
- Mark Twain, Life on the Mississippi
Where bluffs rise, sails catch the wind, and rivers run wild — the West Coast of Wisconsin is an adventure carved in nature.
EXPLORE
Along the Wisconsin side of Lake Pepin, couples and event planners find venues with blufftop views, forested ceremony locations, river-town charm, and thoughtfully designed spaces that offer a backdrop of beauty for any event.
GATHER
Unexpected, locally curated shops with unique perspectives focused on fine, quirky and hand-crafted goods.
SHOP
From casual to chef-driven dining experiences, you'll find something for every palette here.
DINE
Whether you're looking for a cozy place for your extended family to stay, or a cozy cabin for two, the West Coast of Wisconsin boasts a wide variety of vacation rentals.
STAY
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West Coast of Wisconsin
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Featured Events
There's always something happening on the West Coast of Wisconsin. From culinary experiences to live entertainment, outdoor adventures and more, you'll find a way to enjoy our villages.
Discover our charming villages
"Some old-fashioned things like fresh air and sunshine are hard to beat."
Laura Ingalls Wilder, born in Pepin County, 1867
