April 1, 2026 Marketing Meeting
DATE: Wednesday, April 1, 2026
Virtual Meeting
Miranda, Sam, Denise, Steve
Agenda:
1. Introductions / Celebrations
2. Previous Event Recaps
- PBS x WCOW “Main Streets” great success and we noticed how the community showed up and acted excited about the growth of our area. Encouraged us to consider having more collaborative community based - local events that will also positively impact our businesses.
Thank you to everyone who could participate! Way to show up for one another.
3. Upcoming events and collaborations to discuss:
ALL Events on WCOW website HERE
** Please update and ADD your events on the calendar.
** Share news of other events
** TAG WCOW and other businesses that could help your reach
May 17 - Maidenwood Open House
June 1 - WCOW Season Kickoff Party at Stockholm Haus
June 20 - MidSommar Festival / Stockholm
Reminder - JULY 4th parade in Stockholm needs more floats and community participation!
It’s a big one this year, (250th year) Let’s have a blast and get as many floats in and encourage more locals to participate in the fun. (GREAT opportunity to collaborate and do something fun for our communities). Let’s have some fun and be creative!
WCOW Member Notes:
Mother’s Day is the essential “kick off” for our season. Let’s collaborate and get some fun activities to draw in traffic. We need more family friendly activities.
We encourage you to include more free or low-cost “Family Friendly” activities and/or to link up events with key standing events already happening. If you do not have a venue to host, consider co-hosting with another business, helping to drive awareness and traffic.
MORE HANDS make less work! Let’s have some fun.
- Friday Night Street Dance (Collab with another business or restaurant / bar to bring in good music for locals and bring regional travellers in.)
- Family Race Day (3K, 5K and 10K Race) If wellness is your passion, connect with the new Peppie Wellness, The workout venue in Pepin and start a race on a holiday. (4th of July wknd?) Collab with the printer in Pepin to make t-shirts?
- Pepin or Stockholm Movie Nights at the Park
WCOW businesses collaborate to host 4 movies throughout the summer. Collab with Pepin Tourism or Stockholm for snacks and beverages.
- GLO party + Beach BonFire Teen Night?
An event for the older kids! Glo sticks, “PIMP YOUR BIKE” parade. (Let’s use a better word).
- TEEN NIGHT / HIGH ROPES at YMCA Camp Pepin?
Get more exposure to Camp Pepin High Ropes, collab with another business to buy snacks and beverages on a night that works.
- TEEN DANCE at Township? Afterhours at Township, All towns invited, will need to get all hands on deck to make it a big deal. :)
If you have a community-based idea that would help benefit the town of Pepin, you could try for a grant w/ the Tourism Board in Pepin. Talk to Densie (TinRoof Boutique) about how to apply for this!
4. Marketing Materials needed for events:
- Basic WCOW Logo w/ QR Code posted around all surrounding towns
- Monthly flyers w/ events listed for all businesses (Small version of the newsletter)
- Same flyer posted on all social media / all WCOW businesses tagged and sent the flyer
- All WCOW businesses will share the post
- Tagline needs to be decided before banners are printed (Steve / Denise)
- Large 8x8 Step and Repeat banner that will be at all WCOW events
- Red Ribbons (Large)
- Large / Oversized Scissors
<<< @Steve / Could we have a version of this with the town names in place of the yellow West Coast of Wisconsin? Name the towns instead?
5. Marketing Agency Update (Amy Blackman x Miranda meeting scheduled 4/3)
- Review content calendar and marketing initiatives for April / May / June
6. Other Business and updates
We need a list of new businesses in the WCOW region for ribbon cutting.
- Pepin Pub
- Mercer Stockholm
- Speckled Adler
- Peppie Wellness (Under Pickle Factory)
- Who else?
7. Next Marketing Meeting: Friday, May 1