Shop

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Shop

Each village offers its own treasures — Scandinavian-inspired homegoods at Scandihoo, artisan pottery and handmade finds at Iris & Oak, nature-driven art at Rustic Road Gallery, and gourmet treats from Nelson Cheese Factory. Strolling through these small shops feels personal and curated, with every item carrying a story of the river valley. The insider tip? Take your time — many galleries and boutiques have hidden corners or seasonal pop-ups that only locals know to ask about.

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  • E&S Fresh Market

    Local full-service grocery store

    E&S Fresh Market

    Pepin, WI

  • JM Watkins

    full service, old-fashioned meat locker

    JM Watkins

    Maiden Rock, WI

  • The Country Stop of Pepin

    Country Market

    The Country Stop of Pepin

    Pepin, WI

  • The Palate

    Gourmet Foods & Wine Bar

    The Palate

    Stockholm, WI

  • |Good Turn Farm

    |Good Turn Farm

    Stockholm, WI

  • |Jenny Lind Bakery

    |Jenny Lind Bakery

    Stockholm, WI

  • |Lake View Organic Farm

  • |Little Larke Bakery

  • |Nelson Creamery

  • |Rush River Produce

    |Rush River Produce

    Maiden Rock, WI

  • |Smiling Pelican Bake Shop

  • |Wheatfield Hill Organics