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thewestcoastofwisconsin.com

Escape to the “West Coast of Wisconsin”: Discover the Hidden Gems of the Great River Road

Explore the historic charm, artisanal flavors, and soaring bluffs of Bay City, Maiden Rock, Stockholm, Nelson, and Alma.

STOCKHOLM, WI — Travelers seeking a blend of breathtaking nature, Scandinavian heritage, and culinary excellence are rediscovering the magic of Wisconsin’s Highway 35. This stretch of the Great River Road—voted one of the most scenic drives in America—connects five distinct river villages that offer the perfect weekend itinerary: Bay City, Maiden Rock, Stockholm, Nelson, and Alma.

Hugging the shores of Lake Pepin (the widest part of the Mississippi River), this route offers a rare combination of dramatic geography and small-town renaissance. From the "staircase streets" of Alma to the world-famous pie shops of Stockholm, this corridor is quickly becoming the Midwest’s premier destination for art lovers, foodies, and outdoor enthusiasts.

"There is a slowing down of time when you hit the river," says Sarah Smith Proctor, Owner of Humble Moon Saloon. "You have the bluffs on one side and the Mississippi on the other. It’s not just a drive; it’s a journey through history, flavor, and art."

Five Stops, One Unforgettable Journey

Visitors are encouraged to take the "River Road" route from North to South to experience the unique personality of each village:

  • Bay City: The gateway to the region, offering expansive views of the northern tip of Lake Pepin. It is a haven for anglers and boaters, and the perfect place to watch the eagles soar over the river bluffs.

  • Maiden Rock: Named for the legendary bluff that towers over the village, this stop is a must for agri-tourism. Known for its award-winning ciders and orchards, Maiden Rock blends local folklore with a growing artisanal beverage scene.

  • Stockholm: A slice of Sweden in the Midwest. This tiny, picturesque village is famous for its Scandinavian heritage, bustling artisan markets, and the nationally renowned Stockholm Pie and General Store. Visitors can browse distinct galleries and enjoy the vibrant, artsy atmosphere.

  • Pepin: The birthplace of Laura Ingalls Wilder, author of the Little House books. Visitors can explore the Laura Ingalls Wilder Museum or enjoy the village's vibrant waterfront, featuring a large marina and destination dining like the Harbor View Café and The Pickle Factory.

  • Nelson: A landmark destination for food lovers, home to the historic Nelson Cheese Factory. Beyond the curds and ice cream, Nelson serves as the entry point to the Tiffany Wildlife Area, offering pristine hiking and birdwatching opportunities.

  • Alma: A historic river town built into the steep limestone bluffs. Alma is famous for its unique "staircase streets," the mesmerizing Lock & Dam No. 4, and a Main Street lined with National Register of Historic Places buildings, art galleries, and boutique lodging.

A Destination for All Seasons

While summer offers boating and festivals, the region is equally popular in the autumn for the "Fall Color Watch" and in winter for bald eagle watching, as the open water near the dams attracts hundreds of eagles.

About West Coast of Wisconsin:

West Coast of Wisconsin is dedicated to promoting tourism, economic growth, and the preservation of the unique culture and history along Wisconsin’s Great River Road.

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For high-resolution images, interview requests, or itinerary planning, please contact Amy Backman at visit@thewestcoastofwisconsin.com.
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