{"title":"Shop","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eEach village offers its own treasures — Scandinavian-inspired homegoods at Scandihoo, artisan pottery and handmade finds at Iris \u0026amp; Oak, nature-driven art at Rustic Road Gallery, and gourmet treats from Nelson Cheese Factory. Strolling through these small shops feels personal and curated, with every item carrying a story of the river valley. The insider tip? Take your time — many galleries and boutiques have hidden corners or seasonal pop-ups that only locals know to ask about.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"iris-oak","title":"Iris \u0026 Oak","description":"\u003cp\u003e\u003cspan\u003eIris \u0026amp; Oak feels less like a shop and more like a living gallery of Stockholm’s creative community. Featuring the work of more than 26 local artists and makers, this woman-owned gallery celebrates craftsmanship with deep local roots—including beloved favorites like Stockholm Pottery and the historically rich Mississippi River Pearl Jewelry Co.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOwner Katie is a second-generation shopkeeper in this very space, the daughter of a potter and a blacksmith who grew up surrounded by the artists she now proudly represents. After training and working as a registered nurse, she opened Iris \u0026amp; Oak in 2021 as a long-held dream and second career. As a lifelong resident of the Stockholm area, she brings an easy warmth and firsthand knowledge that customers immediately appreciate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInside, the selection shifts constantly with the rhythms of handmade work—ceramics, jewelry, glass, blacksmith pieces, candles, lotions, soaps, woodworking, maple syrup, and books by local authors. Many visitors comment on how much they enjoy learning the stories behind what they’re buying. Conversations with the friendly staff often turn into impromptu introductions to the artists themselves, creating a shopping experience that feels personal and authentic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOutside, the building’s large wing mural—painted by Katie—has quietly become one of Stockholm’s favorite photo spots. Staff are always happy to help capture the moment. Insider secret: Katie has hidden her two sons’ names in the mural. See if you can find them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith its ethically sourced goods, deep ties to local makers, and ever-changing collection, Iris \u0026amp; Oak rewards repeat visits. If you see something you love, don’t wait—many pieces are one of a kind. And like the village itself, the shop invites you to linger, ask questions, and come back often.\u003c\/span\u003e\u003c\/p\u003e","brand":"westcoastofwisconsin","offers":[{"title":"Default Title","offer_id":51403631395138,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/6EyTVeF4iXa9AI6PzQNsUw.jpg?v=1770220140"},{"product_id":"scandihoo","title":"Scandihoo","description":"\u003cp\u003eScandihoo is pure Nordic energy on the West Coast of Wisconsin—colorful, modern, and joyfully unapologetic. This is not your grandmother’s Scandinavian shop. It’s a delightful mix of contemporary Nordic design, unexpected color, playful irreverence, and beautifully made goods that feel just as at home in Stockholm, Sweden as they do in Stockholm, Wisconsin.\u003c\/p\u003e\n\u003cp\u003eInside, you’ll find a tightly curated collection of modern Scandinavian home goods, gifts, apparel, textiles, and design-forward essentials. \u003c\/p\u003e\n\u003cp\u003eCheck out what might be the most impressive \u003cstrong\u003esauna and Scandiman products this side of the Atlantic!\u003c\/strong\u003e Scandihoo takes Nordic wellness seriously, but never too seriously: think sauna culture with a wink, design with a pulse, and products that are meant to be \u003cem\u003eused\u003c\/em\u003e, not just admired. It’s the kind of shop where you walk in “just to look” and leave with something you didn’t know you needed but suddenly can’t live without.\u003c\/p\u003e\n\u003cp\u003eScandihoo has become a magnet for design lovers, sauna obsessives, and anyone drawn to modern Scandinavian culture with personality. It’s energetic, smart, and refreshingly different—proof that world-class Nordic design doesn’t have to live in a big city to feel relevant.\u003c\/p\u003e\n\u003cp\u003eScandihoo - West Coast of Wisconsin's 'Nordic Style with a Kick' \u003c\/p\u003e","brand":"Scandihoo","offers":[{"title":"Default Title","offer_id":51403688247618,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/Exterior_Shot_1x1_From_Side_a_little_more_straight_on.jpg?v=1760189092"},{"product_id":"nelson-creamery","title":"|Nelson Creamery","description":"\u003cp\u003e\u003cspan\u003eWine, Cheese \u0026amp; gourmet gifts; ice cream, sandwiches, soup \u0026amp; pizza.\u003c\/span\u003e\u003c\/p\u003e","brand":"Nelson Creamery","offers":[{"title":"Default Title","offer_id":51403927355714,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/IMG_4381.jpg?v=1760984594"},{"product_id":"the-palate","title":"The Palate","description":"\u003csection data-turn=\"assistant\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-118\" data-turn-id=\"request-69698707-144c-8332-a433-18d120a0a953-0\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-3\" dir=\"auto\" data-turn-start-message=\"true\" data-message-id=\"0c36c64d-9858-4323-94c4-1985ae04bf6f\" data-message-author-role=\"assistant\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"streaming-animation markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-end=\"287\" data-start=\"209\"\u003eThe Palate is one of those places you discover and immediately want to linger.\u003c\/p\u003e\n\u003cp data-end=\"681\" data-start=\"289\"\u003eTucked along the Great River Road in Stockholm, it’s part wine bar, part gourmet shop, part gathering place—held together by a distinctly French sensibility and a deep appreciation for the art of entertaining. Inside, you’ll find hard-to-find pantry goods, beautiful tableware, linens, and small luxuries that feel both practical and quietly indulgent. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1059\" data-start=\"683\"\u003eBut what draws people back again and again is the experience. A glass of thoughtfully selected wine, a perfectly composed cheese board, and a seat—inside or on the patio—where time seems to slow just enough. Cooking classes and small gatherings add another layer, often led by chefs who treat food as something to be shared, not rushed. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1373\" data-start=\"1061\"\u003eThere’s a sense here of something personal and intentional—rooted in family, shaped by tradition, and designed to feel welcoming rather than formal. It’s a place built around the idea that even simple moments—good bread, good wine, good company—should be done beautifully. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1526\" data-start=\"1375\"\u003e\u003cstrong data-end=\"1391\" data-start=\"1375\"\u003eInsider tip:\u003c\/strong\u003e Order a glass, share a board, and give yourself permission to stay longer than planned. This is not a quick stop—it’s part of the day.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"westcoastofwisconsin","offers":[{"title":"Default Title","offer_id":51409004691778,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/TP_Exterior_from_front_SQ.jpg?v=1760628584"},{"product_id":"cultural-cloth","title":"Cultural Cloth","description":"\u003cp data-start=\"258\" data-end=\"558\"\u003eCultural Cloth is the kind of shop you don’t rush—and locals will gently suggest you don’t try. With a long, artist-led history and a recent passing of the torch to new owners, the store continues to feel deeply rooted in its original mission: honoring artisans and the stories carried through cloth.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"916\"\u003eInside, you’ll find one-of-a-kind, high-quality pieces—especially rugs and textiles—that customers return for again and again. What people love most isn’t just the beauty of the work, but the knowledge that each piece comes with a story. Many of the artisans represented are women, and the emphasis on ethical, direct support is woven into everything here.\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"1273\"\u003eShopping at Cultural Cloth is immersive by design. Visitors linger, learning about techniques, materials, and makers, running their hands across rich textures and saturated colors before choosing something that feels meaningful rather than merely decorative. It’s common to hear someone say they didn’t know what they were looking for—until they found it.\u003c\/p\u003e\n\u003cp data-start=\"1275\" data-end=\"1438\"\u003e\u003cstrong data-start=\"1275\" data-end=\"1291\"\u003eInsider tip:\u003c\/strong\u003e come with an open mind and give yourself time. Cultural Cloth rewards curiosity, and the right piece tends to find you when you’re not in a hurry.\u003c\/p\u003e","brand":"Cultural Cloth","offers":[{"title":"Default Title","offer_id":51409005412674,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/p7kR3_VA08QPLRroSv7Vmw.jpg?v=1768275104"},{"product_id":"little-larke-bakery","title":"|Little Larke Bakery","description":"\u003cdiv class=\"x9f619 x1n2onr6 x1ja2u2z x78zum5 xdt5ytf x2lah0s x193iq5w xz9dl7a xp6pnuw x160xiiu\"\u003e\u003cspan class=\"x193iq5w xeuugli x13faqbe x1vvkbs xlh3980 xvmahel x1n0sxbx x1lliihq x1s928wv xhkezso x1gmr53x x1cpjm7i x1fgarty x1943h6x x4zkp8e x3x7a5m x6prxxf xvq8zen xo1l8bm xzsf02u\" dir=\"auto\"\u003eScratch baking, espresso. Stockholm, WI\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"x9f619 x1n2onr6 x1ja2u2z x78zum5 xdt5ytf x2lah0s x193iq5w xp6pnuw x160xiiu\"\u003e\u003c\/div\u003e","brand":"Little Larke Bakery","offers":[{"title":"Default Title","offer_id":51409052500290,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/522923061_736081085835364_1233019645540548508_n_c32f8e42-c619-493f-9f9e-1bb147e65007.jpg?v=1760627387"},{"product_id":"stockholm-pie","title":"Stockholm Pie \u0026 General Store","description":"\u003cp data-path-to-node=\"12\"\u003eStepping into our shop is like stepping back into a simpler time—a joyful celebration of small-town craftsmanship that feels just like visiting grandma’s house. Located in the heart of Stockholm, we are a nationally celebrated bakery and cafe famous for our \u003cb data-index-in-node=\"258\" data-path-to-node=\"4\"\u003esignature flaky crust\u003c\/b\u003e and award-winning artisan pies.\u003c\/p\u003e\n\u003cp data-end=\"442\" data-start=\"207\"\u003eIf you know, you know — and if you don’t, here’s your friendly local nudge: \u003cstrong data-end=\"316\" data-start=\"283\"\u003eget there early or call ahead\u003c\/strong\u003e. Especially on weekends. This is the kind of place people plan trips around, and once you step inside, you’ll understand why.\u003c\/p\u003e\n\u003cp data-end=\"765\" data-start=\"444\"\u003eStockholm Pie is world-famous for a reason. The flaky, impossibly tender crust. The simple, perfect fillings. The feeling that time slows down the moment you open the door — like stepping into your grandma’s kitchen, if your grandma happened to bake the best pie in America. (Which, officially, this one has been called.)\u003c\/p\u003e\n\u003cp data-end=\"1220\" data-start=\"767\"\u003eLocals will tell you lunch is the secret move. The Scandinavian-inspired sandwiches, savory pies, salads, and smorgas are fresh, creative, and deeply satisfying — and yes, you can order lunch and slices online if you’re timing things just right. Pair it with an espresso, finish with a slice (Lingonberry Lemon and Raisin Sour Cream are icons), maybe add a scoop of ice cream, and suddenly your “quick stop” becomes the highlight of the day.\u003c\/p\u003e\n\u003cp data-end=\"1544\" data-start=\"1222\"\u003eThe adjoining General Store is pure charm: local goods, nostalgic treats, and the kind of warm hospitality that makes you want to linger. Beyond the counter, they ship pies nationwide, create wedding pies, handle corporate gifting, and take custom orders for events big and small — all without losing that small-town soul.\u003c\/p\u003e\n\u003cp data-end=\"1819\" data-start=\"1546\"\u003eThis is artisan food rooted in Midwest tradition, lovingly made and proudly shared. A joyful reminder that sometimes the best experiences are the simplest ones — a great slice of pie, a welcoming room, and a place that feels like it’s always been there waiting for you. \u003c\/p\u003e","brand":"Stockholm Pie \u0026 General Store","offers":[{"title":"Default Title","offer_id":51409163616578,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/hNNHVd_Mzfha7qY9OdnpXA.jpg?v=1768511857"},{"product_id":"art-orchard-gallery","title":"Art Orchard Gallery","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eFounded in 2007 by artist \u003c\/span\u003e\u003cstrong data-start=\"47\" data-end=\"88\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eKendra Gebbia\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Ink Orchard features original works that blend traditional woodcut printmaking with oil painting techniques. Each piece is carved, inked, and finished entirely by hand by Kendra, resulting in richly layered, one-of-a-kind art that reflects true craftsmanship and care.\u003c\/span\u003e\u003c\/p\u003e","brand":"Art Orchard Gallery","offers":[{"title":"Default Title","offer_id":51409790763330,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/490953496_9542492285787900_7529680796103979000_n.jpg?v=1760648103"},{"product_id":"speckled-alder","title":"Speckled Alder","description":"\u003cp data-start=\"226\" data-end=\"504\"\u003eThe Speckled Alder feels like an art haven tucked into the village—equal parts gallery, creative space, and gathering place. Inside, you’ll find a thoughtfully curated mix of local, hand-crafted art, jewelry, and home goods, all chosen with an eye for quality and individuality.\u003c\/p\u003e\n\u003cp data-start=\"506\" data-end=\"867\"\u003eBeyond shopping, it’s a place to \u003cem data-start=\"539\" data-end=\"543\"\u003edo\u003c\/em\u003e something. The Speckled Alder regularly hosts lively, artist-led classes and wellness events, welcoming both individuals and groups looking for a creative way to spend an afternoon. It’s especially well-suited for small gatherings—friends, family, or visiting groups who want an experience that feels personal and hands-on.\u003c\/p\u003e\n\u003cp data-start=\"869\" data-end=\"1156\"\u003eAbove the shop is a cozy apartment available on Airbnb and VRBO, making it easy to turn a creative outing into a full stay in Stockholm. Whether you’re browsing, creating, or simply lingering, The Speckled Alder invites you to slow down and connect—with art, with people, and with place.\u003c\/p\u003e","brand":"The Speckled Alder","offers":[{"title":"Default Title","offer_id":51409800003906,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/d1sI2LzPN7xhjBAHH3yKvw.jpg?v=1768511443"},{"product_id":"lavender-bluff","title":"Lavender Bluff Farm","description":"\u003cp data-start=\"278\" data-end=\"607\"\u003eLavender Bluff Farm is one of those places that quietly defines summer on the West Coast of Wisconsin. Open seasonally from \u003cstrong data-start=\"402\" data-end=\"426\"\u003eJune through October\u003c\/strong\u003e, the farm comes into full bloom in mid-July—though with the varieties grown here, lavender can be picked well into September, stretching the magic longer than most visitors expect.\u003c\/p\u003e\n\u003cp data-start=\"609\" data-end=\"969\"\u003eFounded in 2022 by \u003cstrong data-start=\"628\" data-end=\"644\"\u003eKim and Rand\u003c\/strong\u003e, Lavender Bluff is both a working farm and an experience. Visitors come to wander the fragrant fields, take part in the \u003cstrong data-start=\"765\" data-end=\"791\"\u003epick-your-own lavender\u003c\/strong\u003e experience, and linger over a glass of \u003cstrong data-start=\"831\" data-end=\"852\"\u003elavender lemonade\u003c\/strong\u003e or something refreshing from the \u003cstrong data-start=\"886\" data-end=\"902\"\u003ekombucha bar\u003c\/strong\u003e. It’s the kind of place where time slows without you realizing it.\u003c\/p\u003e\n\u003cp data-start=\"971\" data-end=\"1279\"\u003eThe farm is also known for its hands-on classes, especially in lavender growing and distillation—perfect for anyone curious about how the plants are cultivated and transformed into the goods you’ll find on site. Everything feels welcoming, approachable, and rooted in genuine passion rather than performance.\u003c\/p\u003e\n\u003cp data-start=\"1281\" data-end=\"1691\"\u003eBeyond day visits, Lavender Bluff Farm hosts \u003cstrong data-start=\"1326\" data-end=\"1378\"\u003eweddings and private events for up to 100 guests\u003c\/strong\u003e, offering a naturally beautiful setting high above Lake Pepin that feels intimate without being fussy. Whether you’re visiting during peak bloom or catching the quieter beauty of late summer and early fall, Lavender Bluff Farm leaves people with more than lavender in their hands—it leaves them feeling restored.\u003c\/p\u003e","brand":"Lavender Bluff Farm","offers":[{"title":"Default Title","offer_id":51409864458562,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/Sf0cvkJl-bWgp6Ufb3M7Fw.jpg?v=1768511664"},{"product_id":"green-turn-farm","title":"|Good Turn Farm","description":"\u003cp\u003e\u003cspan\u003eWe are a small farm located across from the Little House Wayside in Stockholm, WI.\u003c\/span\u003e\u003c\/p\u003e","brand":"Good Turn Farm","offers":[{"title":"Default Title","offer_id":51414980231490,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/481827495_1108408597987949_4636915952057109337_n.jpg?v=1760733886"},{"product_id":"the-country-stop-of-pepin","title":"The Country Stop of Pepin","description":"","brand":"The Country Stop of Pepin","offers":[{"title":"Default Title","offer_id":51599305736514,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/495051961_1332730121809382_1714206382515242778_n.jpg?v=1765323164"},{"product_id":"tin-roof-boutique","title":"Tin Roof Boutique","description":"\u003cp data-start=\"176\" data-end=\"497\"\u003eTin Roof Boutique is one of Pepin’s best surprises. From the outside, you’d never guess what’s waiting inside—but the moment you walk through the door, most visitors say the same thing: \u003cem data-start=\"362\" data-end=\"370\"\u003e“Wow!”\u003c\/em\u003e Thoughtfully curated displays and an impressive variety of merchandise make this a shop you’ll want to explore more than once.\u003c\/p\u003e\n\u003cp data-start=\"499\" data-end=\"878\"\u003eKnown for its Lake Pepin and Pepin apparel (a rare find in the area), Tin Roof Boutique also offers home décor, hats, handbags, kitchen goods, candy, games, puzzles, and unique items from local artisans. Shoppers love the private label candles for their favorite scents and affordable price, and families appreciate the games and puzzles perfect for weekends or visitors in town.\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"1137\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eOpen year-round, Tin Roof Boutique welcomes locals and travelers alike with warm, friendly service that makes you feel like family. It’s a must-stop along the Great River Road—and a place where taking an extra lap around the store is part of the experience.\u003c\/p\u003e","brand":"Tin Roof Boutique","offers":[{"title":"Default Title","offer_id":51599305900354,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/4M_B5-Scwbg6quX3sDKzdg.jpg?v=1768657163"},{"product_id":"pepins-rusty-peddler","title":"Pepin's Rusty Peddler","description":"\u003cp\u003eHighlights about this business from an insider\/concierge point of view.  Features, what we love, what' it's known for, etc. This will be written later and proofed\/approved by the business.  \u003cbr\u003e\u003cbr\u003eTwo paragraphs max with an insider tip at the end.  More to come...more to come.\u003c\/p\u003e","brand":"Pepin's Rusty Peddler","offers":[{"title":"Default Title","offer_id":51599306457410,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/484791598_654875080468179_8965414445170982475_n.jpg?v=1765322949"},{"product_id":"bnox-jewelry-studio","title":"BNOX Jewelry Studio","description":"","brand":"BNOX","offers":[{"title":"Default Title","offer_id":51599306916162,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/482007520_1207536818038706_7717761274081143125_n.jpg?v=1765322326"},{"product_id":"e-s-fresh-market","title":"E\u0026S Fresh Market","description":"\u003cp data-start=\"202\" data-end=\"490\"\u003eThis is the kind of small-town market locals rely on without thinking twice. E\u0026amp;S may be a small store, but it punches well above its weight—especially when it comes to the meat counter. Everything feels friendly, familiar, and genuinely helpful, the way a true neighborhood market should.\u003c\/p\u003e\n\u003cp data-start=\"492\" data-end=\"768\"\u003eThe real draw is the in-house meat market, known for fresh-ground burgers and an impressive lineup of \u003cstrong data-start=\"594\" data-end=\"638\"\u003e13 different brats and homemade sausages\u003c\/strong\u003e, all made right here. If you’re grilling for a crowd or stocking up for the weekend, this is where people in the know stop first.\u003c\/p\u003e\n\u003cp data-start=\"770\" data-end=\"1058\"\u003eE\u0026amp;S also makes a point of selling local goods whenever possible, and there’s a refreshing flexibility to the place—if you don’t see what you’re looking for, just ask. They’re always open to trying something new, which is part of why the store continues to feel alive and community-driven.\u003c\/p\u003e\n\u003cp data-start=\"1060\" data-end=\"1193\"\u003eA practical stop, a friendly conversation, and a reliable meat counter all rolled into one—E\u0026amp;S Market is a Pepin staple for a reason.\u003c\/p\u003e","brand":"E\u0026S Fresh Market","offers":[{"title":"Default Title","offer_id":51599309799746,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/481081253_1201270602009088_967091769249593311_n.jpg?v=1765322100"},{"product_id":"stockholm-gardens","title":"|Stockholm Gardens","description":"\u003cp\u003e\u003cspan\u003ePlant nursery \u0026amp; landscaping business located in Stockholm, WI.\u003c\/span\u003e\u003c\/p\u003e","brand":"Stockholm Gardens","offers":[{"title":"Default Title","offer_id":51661229228354,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/354225447_9843534625687420_5727306941762173860_n.jpg?v=1765318511"},{"product_id":"triple-j-western-shop","title":"|Triple J Western Shop","description":"\u003cp\u003e\u003cspan\u003eFUN western ispired wear for men\/women\/kids\u003c\/span\u003e\u003c\/p\u003e","brand":"Triple J Western Shop","offers":[{"title":"Default Title","offer_id":51661241876802,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/504448638_17971558205891051_411669330124333597_n.jpg?v=1765319033"},{"product_id":"jenny-lind-bakery","title":"|Jenny Lind Bakery","description":"\u003cp\u003e\u003cspan\u003ehand made baked goods using as many local and organic ingredients\u003c\/span\u003e\u003cbr class=\"html-br\"\u003e\u003cspan\u003eOpen every first and third Saturday of the month\u003c\/span\u003e\u003c\/p\u003e","brand":"Jenny Lind Bakery","offers":[{"title":"Default Title","offer_id":51661297746242,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/490960119_3543844469242425_1028250286578182173_n.jpg?v=1765322509"},{"product_id":"smiling-pelican-bake-shop","title":"|Smiling Pelican Bake Shop","description":"\u003cp\u003eWeekend bakery on the Great River Road in Maiden Rock. \u003c\/p\u003e","brand":"Smiling Pelican Bake Shop","offers":[{"title":"Default Title","offer_id":51661315440962,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3648\/1602\/files\/474747578_1122731106313633_7533318942697490417_n.jpg?v=1765324558"},{"product_id":"wheatfield-hill-organics","title":"|Wheatfield Hill Organics","description":"\u003cp\u003e\u003cspan\u003eCertified Organic since 1997, Wheatfield Hill Organics is a small, diversified 5th generation family farm located in West-Central Wisconsin. 2026 Thursday on the Farm Markets begin July 16th. 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